TRAVEL GUIDE

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GIVEN THE STRENGTH OF THE U.S. DOLLAR against the euro, you’d think people would be flocking to Europe. In fact, summer 2015 travel bookings to the continent are down 4%, according to global luxury travel network Virtuoso, which offers exclusive services to Merrill Lynch clients. That’s due in part to rising airfares. Europe still tops the list for affluent travelers, but other, more surprising destinations—Ecuador, Dubai—are growing in popularity.

As you plan your next vacation, use the list of “10 Fastest Growing Travel Destinations” below, drawn from Virtuoso booking information, to find your next adventure—or to better avoid the crowds. To learn more about Virtuoso, click here. Then ask your advisor how you can connect with a Virtuoso travel specialist.

1

Australia

Beyond koalas and kangaroos, Australia's varied climates—and reversed southern hemisphere seasons—make it possible for travelers to ski in New South Wales's "Australian Alps" in July and snorkel in the tropical Whitsunday Islands in December.
137% increase from 2014

2

China

The World Tourism Organization projects that China will become the world's most visited country by 2020. Hong Kong, Shanghai and Beijing remain the main destinations, but travelers are also discovering places like the historic—and beautifully preserved—city of Lijiang.
101% increase from 2014

3

Ecuador

While the Galapagos Islands remain the best-known draw, South America's fastest-growing tourist destination is seeing increased interest in its rich cultural heritage—as found in the charming colonial city of Cuenca and the capital, Quito.
84% increase from 2014

4

Iceland

Its dramatic landscapes, filled with glaciers, volcanoes, and a wealth of geothermal springs, make Iceland one of the most visually stunning places you'll ever see. Meanwhile, its tiny capital, Reykjavik, has become one of Europe's most unlikely and innovative creative centers.
49% increase from 2014

5

Greece

It isn't just beach lovers and island hoppers who are spurring Greece's surge in visitors. Popular activities range from taking in Delphi's archeological splendors to hiking Samaria Gorge.
41% increase from 2014

6

Japan

While Tokyo and other big cities in Japan are among the world's most sophisticated, you're never far from the sedate rhythms and graceful reminders of its past—typified by cities such as Kyoto and architectural wonders like Himeji Castle, near Kobe.
35% increase from 2014

7

Turkey

As the cultural link between Europe and Asia, Istanbul offers an urban experience unlike any other. At the same time, its scenic marvels, such as Cappadocia's "fairy chimney" rock formations, are drawing a growing number of visitors.
29% increase from 2014

8

United Arab Emirates

Play polo on a camel. Float in a balloon above the ultramodern skyline of Dubai. Such stark contrasts make the UAE's major city a favorite among international travelers. This hub for Middle Eastern businesspeople as well as global shoppers is also home to some of the most luxurious hotels in the world.
22% increase from 2014

9

Canada

Its spectacular mountains and lakes remain a huge draw for those looking to lose themselves in nature, but its cities are also seeing a surge in interest. Vancouver in particular—with its superb dining and charmed setting—has emerged as one of Canada’s most popular destinations.
20% increase from 2014

10

Croatia

Dubrovnik and the Adriatic coast feature beaches that equal any in the Mediterranean. The lush island of Hvar has long been a popular stop for yachters.
18% increase from 2014

Source: April 2015 Virtuoso travel agency bookings